Hi, my name is HAAS

Once upon a time…

For more than 75 years, Finland’s expectant mothers have been given a box by the state that serves as a maternity package for their new baby. It contains clothing, bedding and other newborn essentials. On top of that it comes with a mattress, so the box can be used as a baby’s first bed. Some say it helped Finland achieve one of the world’s lowest infant mortality rates,    
but at least it has given all Finnish children, from all social backgrounds, a safe, simple and equal start in life.

Inspiration & dedication

Being a mum myself I know what it’s like to expect a baby and be showered with birth gifts. Some are great, but some weren’t exactly on your wishlist. What a shame and what a waste. HAAS is the gift I would have wished for when I was pregnant and the godsend to all of my friends, family and everyone else who becomes a mother, grandmother or "auntie" after me.
It’s a spot on birth gift to give and it’s great to get!

A modern take on the traditional maternity box

HAAS is a gift box that contains a carefully curated selection of unique, beautiful and essential products for mamas and babies (to be). From onesie, swaddle and skincare to cuddly toy, storybook and bracelet. On top of that the large box comes with a mattress, so the box, according to Finnish tradition, can be used as a crib. A practical, environment friendly and budget friendly alternative compared to other cribs. The mama & baby box comes in a number of different themes, sizes and prices, but can be customized anyway you wish, from a small box with a little something, to a large box with mattress and sheets, to an “over the top box” to pamper mother and baby all the way.

Think inside the box

In short, it’s the perfect birth gift for anyone, anytime. Unwrapping the box is a joy itself, but the wrapping can be reused as a bed, storage box and keepsake box. This way it’s a box for life,
a special place to create stories, collect memories and keep treasures, which can be passed on from generation to generation and cherished forever.

Create stories, collect memories, keep treasures, save words, capture moments, make wishes, catch dreams

Love, HAAS